About Us

We’re on a mission to help technology leaders tell their stories through high-quality lead magnets that genuinely solve customer problems.

No generic SEO fluff. No trite listicles. Just thoughtful, opinionated writing designed to position you as the trusted authority in your industry.

Our Philosophy

  • Every lead magnet we create has a specific purpose and it doesn’t compromise on that mission.

  • We don’t shy away from bold ideas or strong stances. Great thought leadership challenges assumptions and takes a stand.

  • You know your business better than anyone. We work with you to transform your expertise into compelling digital assets.

  • Forget churning out endless blogs for keywords. We focus on evergreen pieces that stand the test of time.

Why We Exist

Most online writing is trite and uninspired — designed to please search engines rather than people. And with the recent advancements in AI models, these pieces can hide behind coherence and pretty prose – despite lacking real substance and context.

But what happens when a lead lands on your site? Typically, they can see right through it and you can lose trust immediately.  All those page views don’t actually convert to sales and in fact, they harm your brand in the process.

We’re here to change that. We write for the specific people you’re selling to, so that you can demonstrate deep domain expertise and make them think: “Wow, these guys get it.”

From there, the sale takes care of itself.

What about the name?

Our belief is that meaningful, results-driven writing requires both artists and soldiers.

The artist obsesses over creativity, impact, and emotion — crafting stories that resonate deeply with readers.

The soldier ensures precision, discipline, and results — delivering on time, on spec, and on budget.

Working together, these two archetypes craft lead magnets that don’t just inform — they captivate, persuade, and convert.

Creativity, meet strategy.

Who Do We Serve?

Typically, we partner with business owners in finance and technology who:

  • Have marketing budgets of at least $3k/month;

  • Aspire to be thought leaders in their industries but lack the time or bandwidth to create high-quality content themselves; and who

  • Value depth over volume — focusing on influence rather than vanity metrics.

If that sounds like you, and you’re ready to transform your expertise into digital gravity, then we’re the creative partner for you.

Why Work With Us?

Here is what sets us apart from other writing solutions:

  • Strategic Partners: We’re not just writers — we’re business strategists who understand what you’re trying to accomplish as an entrepreneur. And we deliver those results.

  • Evergreen Focus: Our work doesn’t expire as the news cycle moves on — it stays relevant for years to come. Every new piece creates more digital gravity for your brand.

  • Human-Centric Approach: Your audience isn’t a keyword—they’re decision-makers looking for clarity and trust. We know that AI-generated text can only get you so far.

Message from the Founder

I’ve always been obsessed with ideas and with words.  For as long as I can remember, I’ve been reading and writing about the things that fascinate me, confuse me and inspire me. It’s how I think, how I process emotion, and how I’m ultimately trying to put a dent in the universe. 

My career started in investment banking, data science, and wearing many many hats in different technology startups over the years.  But in 2020, I decided to return to my original passion – the beautiful, complex, and vivifying landscape of writing.

I saw businesses trapped in an endless cycle of churning out content, fighting algorithms, and chasing metrics – all while losing sight of what truly matters: genuine connection with their audience. And so I founded Artists and Soldiers with a simple belief: thoughtful, meaningful writing still has the power to change minds and move markets.

I set out to create a different kind of writing company. One that prioritizes depth over volume, substance over SEO, and lasting impact over fleeting visibility.

Today, what excites me most is the privilege of working at the intersection of ideas and innovation. Every day, I get to learn about the breakthrough technologies and visionary companies shaping our collective future. There's something magical about helping these companies articulate their ideas in ways that resonate deeply with their audience – creating those "lightbulb moments" where complex concepts suddenly become crystal clear.

We're living at the precipice of a fascinating new era for humanity. The businesses we serve aren't just selling products – they're building the future. My role, and the role of Artists and Soldiers, is to help tell these stories with the clarity, creativity, and conviction they deserve.

I’m grateful that you’ve somehow stumbled upon our business and I hope that we get a chance to show you one day how to move beyond the noise of traditional content marketing and create something truly meaningful. 

Barry Morisse

Get in touch.

Looking to find out more? Drop us a line today.