FAQs

AI models like ChatGPT, Claude, and Gemini are incredibly powerful tools, but what they cannot replicate is taste, conviction, and experience.

We use the models sparingly and intentionally to look for alternative phrasings, brainstorm headlines, and check for stylistic or grammatical inconsistencies.

But the core of the messaging and the substance of the content is 100% human-created - leveraging your hard-fought expertise and experience.

The term "Artists and Soldiers' was first coined by Safi Bahcall in his book 'Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries'. We use the fascinating dichotomy between an artist and a soldier to help us explain what differentiates our writing from the rest.

The artist takes risks. They experiment, they are playful with words, and they pour their soul into what they create. Their goal is to move the reader emotionally and provoke a response.

The soldier finishes things on time, on spec, every time. They have a mission to accomplish and they are consummate professionals, working to achieve the goal, whatever it takes.

Our writing seeks to find a balance between the artist and the soldier - which we believe is the key to standing out in today's modern information landscape.

We blend military-grade research discipline with artistic storytelling - and we really care about what we’re writing.

Absolutely. During onboarding, we’ll do a lot of work to capture your brand’s tone, voice, and personality. And then we’ll continue tweaking over time so that it always feels authentic and consistent.

Typically not, because our pipeline is normally fully-booked. We take our research and writing very seriously - and this takes time. But for regular clients we will consider rush orders in certain cases, but these will come with a surcharge.

Yes, we do, but not in a way that sacrifices readability. Our philosophy is that our SEO juice comes from regular readers who stay on your site a long time rather than click-baity headlines that promise and then underdeliver.

Unlimited revisions, within reason. We’ll work with you until you’re completely happy with the output.

If we still can’t match up to your expectations after some back and forth, you can claim a full refund, no questions asked.

Every project will be priced individually based on your budget and requirements. But for some ballpark figures, check out our pricing page.

Yes! That’s often a good starting point for any company before they begin to create new pieces. However, this is assuming that the old content still fits with your goals and objectives - we can help you figure out if this is the case.

You will retain full rights upon final payment. Put your name on it and run with it.

We offer a full 100% refund (no questions asked) if you’re not happy with our work.

(Spoiler: We’ve never had to use this.)

Book a 30-minute brainstorming call and let’s see if we can help.